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Tarek Ben Rhouma
Publication Activity (10 Years)
Years Active: 2018-2018
Publications (10 Years): 1
Top Topics
Marketing Strategies
Optimal Solution
Service Providers
Top Venues
Manag. Sci.
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Publications
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Tarek Ben Rhouma
,
Georges Zaccour
Optimal Marketing Strategies for the Acquisition and Retention of Service Subscribers.
Manag. Sci.
64 (6) (2018)