Tanja Kersten

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

Conceptual Framework

Customer Behavior

Top Venues

Publications

Timo Phillip Böttcher, Tanja Kersten, Jörg Weking, Andreas Hein, Helmut Krcmar
The Interdependencies between Customer Journey, Business Model, and Technology in Creating Digital Customer Experiences - A Configurational Analysis at the Example of Brick-and-Mortar Retail. HICSS (2023)