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Szu-Chen Chen
Publication Activity (10 Years)
Years Active: 2012-2012
Publications (10 Years): 0
Top Topics
Internet Advertising
Web Page Content
Information Retrieval
Top Venues
HICSS
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Publications
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Shiu-Li Huang
,
Szu-Chen Chen
Understanding the Influences of Consumers' Mood States Induced by Web Page Content on Advertisement Effectiveness to Improve Internet Advertising Services.
HICSS
(2012)