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Stephanie Magin
Publication Activity (10 Years)
Years Active: 2003-2003
Publications (10 Years): 0
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Publications
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Stephanie Magin
,
René Algesheimer
,
Frank Huber
,
Andreas Herrmann
The Impact of Brand Personality and Customer Satisfaction on Customer's Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers.
Electron. Mark.
13 (4) (2003)