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Shuh-Chyi Doong
ORCID
Publication Activity (10 Years)
Years Active: 2019-2019
Publications (10 Years): 1
Top Topics
Decision Making
Statistically Significant
Innovation Diffusion
Content Providers
Top Venues
Electron. Commer. Res. Appl.
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Publications
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Zhi Yang
,
Yu Zheng
,
Yufei Zhang
,
Yanhui Jiang
,
Hua-Tung Chao
,
Shuh-Chyi Doong
Bipolar influence of firm-generated content on customers' offline purchasing behavior: A field experiment in China.
Electron. Commer. Res. Appl.
35 (2019)