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Sally Mckechnie
Publication Activity (10 Years)
Years Active: 2006-2016
Publications (10 Years): 1
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Int. J. Hum. Comput. Stud.
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Publications
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Sally Mckechnie
,
Prithwiraj Nath
Effects of new-to-market e-store features on first time browsers.
Int. J. Hum. Comput. Stud.
90 (2016)
Sally Mckechnie
Integrating intelligent systems into marketing to support market segmentation decisions.
Intell. Syst. Account. Finance Manag.
14 (3) (2006)