Saihua Shi

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Grounded Theory

Lessons Learned

Top Venues

Publications

Bing Lei, Saihua Shi, Wei Liu
The effect mechanism of the celebrity persona on consumers' purchase intention: based on the analysis of the grounded theory. Kybernetes 53 (7) (2024)