Ruo-Chi Cheng

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

Information Retrieval

Online Consumer

Top Venues

Int. J. Technol. Hum. Interact.

Publications

Yi-Fen Chen, Ruo-Chi Cheng
Single Discount or Multiple Discounts?: Effects of Price Promotion Framing Messages on Online Consumer Purchase Intention. Int. J. Technol. Hum. Interact. 15 (1) (2019)