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Rebecca Nueesch
Publication Activity (10 Years)
Years Active: 2012-2016
Publications (10 Years): 1
Top Topics
Point Of Sale
Driving Forces
Banking Industry
Churn Prediction
Top Venues
Bled eConference
ECIS
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Publications
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Rebecca Nueesch
,
Thomas Zerndt
,
Rainer Alt
,
Roberto G. Ferretti
Tablets Penetrate the Customer Advisory Process: A Case from a Swiss Private Bank.
Bled eConference
(2016)
Rebecca Nueesch
,
Thomas Puschmann
,
Rainer Alt
Realizing Value From Tablet-Supported Customer Advisory: Cases From the Banking Industry.
Bled eConference
(2014)
Rebecca Nueesch
,
Thomas Puschmann
,
Rainer Alt
A framework for assessing Web 2.0 customer interaction maturity: The case of the banking industry.
Bled eConference
(2012)
Thomas Puschmann
,
Rebecca Nueesch
,
Rainer Alt
Transformation towards Customer-Oriented Service Architectures in the Financial Industry.
ECIS
(2012)