Pingjun Jiang

Publication Activity (10 Years)

Years Active: 2000-2018
Publications (10 Years): 1

Top Topics

Factors Affecting

Shopping Behavior

Top Venues

Int. J. E Bus. Res.

Int. J. Electron. Bus.

Electron. Commer. Res. Appl.

Publications

Pingjun Jiang
Understanding the efficiency of keywords in search engine marketing - a comparison study using data envelopment analysis. Int. J. Electron. Bus. 14 (3) (2018)
Pingjun Jiang, Siva K. Balasubramanian
An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats. Electron. Commer. Res. Appl. 13 (2) (2014)
Pingjun Jiang, David B. Jones
An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior. Int. J. E Bus. Res. 10 (2) (2014)
Pingjun Jiang
Adopting mobile internet: a demographic and usage perspective. Int. J. Electron. Bus. 6 (3) (2008)
Pingjun Jiang
A model of price search behavior in electronic marketplace. Internet Res. 12 (2) (2002)
Pingjun Jiang
Segment-based mass customization: an exploration of a new conceptual marketing framework. Internet Res. 10 (3) (2000)