Pankhuri Malhotra

Publication Activity (10 Years)

Years Active: 2018-2022
Publications (10 Years): 4

Top Topics

Interaction Effects

Information Networks

Top Venues

Publications

Pankhuri Malhotra, Yaxin Cui, Keran Zhao
Modeling Co-Engagement Patterns in Brand Information Networks. ICSC (2022)
Pankhuri Malhotra, Remi Daviet, Seungbae Kim
Importance of Social Network Structures in Influencer Marketing. ICIS (2022)
Pankhuri Malhotra, Siddhartha Bhattacharyya, Keran Zhao
Information Networks to Derive Value from Social Media. AMCIS (2020)
Pankhuri Malhotra, Siddhartha Bhattacharyya
Large Scale Online Brand Networks to Study Brand Effects. AAAI Workshops (2018)