Onur Eren Surgit

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Consumer Behavior

Product Quality

Purchase Intention

Top Venues

Telematics Informatics

Publications

V. Aslihan Nasir, Ali Can Keserel, Onur Eren Surgit, Mehmet Nalbant
Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments? Telematics Informatics 64 (2021)