Omar Anfer

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

Consumer Behavior

Big Data Analytics

Customer Relationship Management

Short And Long Term

Top Venues

Publications

Omar Anfer, Samuel Fosso Wamba
Big Data Analytics and Strategic Marketing Capabilities: Impact on Firm Performance - Research in Progress. WorldCIST (2) (2019)