Nadia Ben Halima

Publication Activity (10 Years)

Years Active: 2017-2017
Publications (10 Years): 1

Top Topics

Viral Marketing

Information Seeking

Top Venues

Publications

Nadia Ben Halima, Hamida Skandrani, Nawel Ayadi
Celebrity Endorsement on Social Networks Sites: Impact of His/Her Credibility and Congruence with the Endorsed Product, on the Consumer's Information Adoption and Dissemination. ICDEc (2017)