Murali K. Mantrala

Publication Activity (10 Years)

Years Active: 1999-2022
Publications (10 Years): 2

Top Topics

Portfolio Optimization

Search Advertising

Factor Analysis

Top Venues

J. Bank. Financial Technol.

Eur. J. Oper. Res.

Publications

Efthymia Symitsi, Raphael N. Markellos, Murali K. Mantrala
Keyword portfolio optimization in paid search advertising. Eur. J. Oper. Res. 303 (2) (2022)
Divya Anand, Murali K. Mantrala
Responding to disruptive business model innovations: the case of traditional banks facing fintech entrants. J. Bank. Financial Technol. 3 (1) (2019)
Murali K. Mantrala, Surya Rao
A Decision-Support System that Helps Retailers Decide Order Quantities and Markdowns for Fashion Goods. Interfaces 31 (3-Supplement) (2001)
Murali K. Mantrala, Kalyan Raman
Demand uncertainty and supplier's returns policies for a multi-store style-good retailer. Eur. J. Oper. Res. 115 (2) (1999)