Muhammad Qutubuddin Siddiqui

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Latent Variables

Purchase Intention

Top Venues

Comput. Hum. Behav.

Publications

Anshuman Sharma, Yogesh K. Dwivedi, Vikas Arya, Muhammad Qutubuddin Siddiqui
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach. Comput. Hum. Behav. 124 (2021)