Misook Han

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 2

Top Topics

Positive Effects

Factorial Design

Individual Differences

Top Venues

Publications

Misook Han, Jongwoo Park
A Study on the Effects of Perceived Characteristics of Live Commerce Platform on Intention to Continuous Use. BCD (2023)
Misook Han, Jongwoo Park
A Study on the Effect of Fashion Influencer Characteristics on World of Mouth Intention. BCD (2023)