Michelle Francis

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

Top Topics

Online Social Networks

Viral Marketing

Top Venues

Int. J. E Bus. Res.

Publications

Jose Pius Nedumkallel, Deepak Babu, Michelle Francis
Analyzing the Effect of Perceived Risk and Information Diagnosticity on Word-of-Mouth and Viral Marketing. Int. J. E Bus. Res. 16 (4) (2020)