Mengqian Guo

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 2

Publications

Shili Chen, Xiaolin Li, Dunhu Huang, Mengqian Guo
Do Streamers' Characteristics Influence Impulse Buying in Live Streaming: The Role of Consumers' Perceived Value. WHICEB (2022)
Xuesong Wang, Xiaolin Li, Shili Chen, Mengqian Guo, Dunhu Huang
Research on the Influence of E-commerce Live Streaming on Consumers' Purchase Intention - - Based on SOR Theory. WHICEB (2022)