Mary Ann Eastlick

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Banking Industry

Electronic Word Of Mouth

Social Network Sites

Top Venues

Int. J. Inf. Manag.

Publications

Chuanyi Tang, Matthias R. Mehl, Mary Ann Eastlick, Wu He, Noel A. Card
A longitudinal exploration of the relations between electronic word-of-mouth indicators and firms' profitability: Findings from the banking industry. Int. J. Inf. Manag. 36 (6) (2016)