Mark M. Lennon

Publication Activity (10 Years)

Years Active: 2011-2011
Publications (10 Years): 0

Publications

Emílio José Montero Arruda-Filho, Mark M. Lennon
How iPhone innovators changed their consumption in iDay2: Hedonic post or brand devotion. Int. J. Inf. Manag. 31 (6) (2011)