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Marjo Siltaoja
ORCID
Publication Activity (10 Years)
Years Active: 2024-2024
Publications (10 Years): 1
Top Topics
Cost Effective
Learning Opportunities
Socio Cultural
Metadata
Top Venues
Technol. Anal. Strateg. Manag.
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Publications
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Taneli Vaskelainen
,
Marjo Siltaoja
,
Hilla Hoskonen
Hypes and the birth of new sustainable market categories - a socio-cultural perspective on the emergence of the meat substitute category in Finland.
Technol. Anal. Strateg. Manag.
36 (6) (2024)