Marion Banz

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Decision Making

Text Classification

Top Venues

J. Decis. Syst.

Publications

Marion Banz, Laura Grosswiele, Johannes Huber, Florian Probst
More fans at any cost? Analysing the economic effects of the ratio of fans to non-fans in a customer portfolio considering electronic word of mouth. J. Decis. Syst. 25 (3) (2016)