Maria Manuela Gutierrez Leefmans

Publication Activity (10 Years)

Years Active: 2013-2018
Publications (10 Years): 2

Top Topics

Quantitative Analysis

Online Consumer

Knowledge Management

Top Venues

Int. J. Electron. Commer.

Publications

Christopher P. Holland, Maria Manuela Gutierrez Leefmans
A Taxonomy of SME E-Commerce Platforms Derived from a Market-Level Analysis. Int. J. Electron. Commer. 22 (2) (2018)
Maria Manuela Gutierrez Leefmans, Christopher P. Holland
Strategic Group Analysis of the Social Media Landscape for SMEs. UKAIS (2015)
Christopher P. Holland, Maria Manuela Gutierrez Leefmans
Online Consumer Behaviour and Competitor Performance in the Mexican Bank Market. UKAIS (2013)