María Fernanda Tarira

Publication Activity (10 Years)

Years Active: 2017-2017
Publications (10 Years): 1

Top Topics

Shopping Behavior

Multi Objective

Service Quality

Satisfaction Degree

Top Venues

Inf. Syst. E Bus. Manag.

Publications

Marta Arce-Urriza, Javier Cebollada, María Fernanda Tarira
The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers. Inf. Syst. E Bus. Manag. 15 (1) (2017)