Marcus Hülsdau

Publication Activity (10 Years)

Years Active: 2017-2018
Publications (10 Years): 2

Top Topics

Human Resource Management

Innovation Diffusion

Nonlinear Models

Top Venues

GI-Jahrestagung

Publications

Marcus Hülsdau, Frank Teuteberg
Towards a taxonomy of algorithmic attribution models - Which is the right model to measure, manage and optimize multiple campaigns? MKWI (2018)
J. Piet Hausberg, Marcus Hülsdau, Krystallia Moysidou, Frank Teuteberg
Employees' Adoption of Workplace Innovations. GI-Jahrestagung (2017)