Mandakini Paruthi

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

Top Topics

Electronic Commerce

Knowledge Communities

Top Venues

Telematics Informatics

Publications

Harsandaldeep Kaur, Mandakini Paruthi, Jamid Ul Islam, Linda D. Hollebeek
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities. Telematics Informatics 46 (2020)