Malliga Marimuthu

Publication Activity (10 Years)

Years Active: 2011-2020
Publications (10 Years): 1

Top Topics

Evolutionary Algorithm

Customer Relationship Management

Top Venues

Int. J. E Bus. Res.

Publications

Malliga Marimuthu
Expanding Beyond Technology-Driven Factors: IoT for Smart City Services. TDIT (2) (2020)
Malliga Marimuthu, Azizah Omar, Thurasamy Ramayah, Osman Mohamad
SMEs Performance: Leveraging Marketing Process Through E-Business. Int. J. E Bus. Res. 8 (2) (2012)
Malliga Marimuthu, Azizah Omar, Thurasamy Ramayah, Osman Mohamad
Readiness to Adopt E-Business Among SMEs in Malaysia: Antecedents and Consequence. Int. J. E Adopt. 3 (3) (2011)