Mahesh Balan U

Publication Activity (10 Years)

Years Active: 2016-2021
Publications (10 Years): 5

Top Topics

Factors That Influence

Decision Process

Web Usage Mining

Top Venues

Publications

Mahesh Balan U, Saji K. Mathew
Personalize, Summarize or Let them Read? A Study on Online Word of Mouth Strategies and Consumer Decision Process. Inf. Syst. Frontiers 23 (3) (2021)
Mahesh Balan U, Meet Gandhi, Swaminathan Rammohan
Predicting Unplanned Hospital Readmissions using Patient Level Data. HICSS (2021)
Mahesh Balan U, Saji K. Mathew
An Experimental Study on the Swaying Effect of Web-Personalization. Data Base 50 (4) (2019)
Mahesh Balan U
Impact of Product Review Summarization and Personalization on Online Consumers' Decisions: An Experimental Study. SIGMIS-CPR (2017)
Mahesh Balan U, Saji K. Mathew
Impact of personalized review summaries on buying decisions: An experimental study. AMCIS (2016)