Lun-Tung Liu

Publication Activity (10 Years)

Years Active: 2014-2014
Publications (10 Years): 0

Top Topics

Theory Of Planned Behavior

Top Venues

Publications

Kai Wang, Jeffrey C. F. Tai, Lun-Tung Liu, Yih-Ping Cheng
Altruism or Benefit seeking? Examining the effects of Personal Characteristics and Behavioral Beliefs on Online Shopper's attitude and Intention to be an Online Group Buying initiator. PACIS (2014)