Lulong Li

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Purchase Intention

Social Interaction

Top Venues

Electron. Commer. Res. Appl.

Publications

Rong Liu, Lulong Li, Zhihua Ding
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce. Electron. Commer. Res. Appl. 65 (2024)