Lior Zaidner

Publication Activity (10 Years)

Years Active: 2008-2008
Publications (10 Years): 0

Publications

Guy J. Golan, Lior Zaidner
Creative Strategies in Viral Advertising: An Application of Taylor's Six-Segment Message Strategy Wheel. J. Comput. Mediat. Commun. 13 (4) (2008)