Lee McGuigan

Publication Activity (10 Years)

Years Active: 2015-2023
Publications (10 Years): 3

Top Topics

Approximately Optimal

Single Commodity

Behavioral Targeting

Mobile Advertising

Top Venues

Publications

Lee McGuigan, Sarah Myers West, Ido Sivan Sevilla, Patrick Parham
The after party: Cynical resignation in Adtech's pivot to privacy. Big Data Soc. 10 (2) (2023)
Salomé Viljöen, Jake Goldenfein, Lee McGuigan
Design choices: Mechanism design and platform capitalism. Big Data Soc. 8 (2) (2021)
Lee McGuigan
Automating the audience commodity: The unacknowledged ancestry of programmatic advertising. New Media Soc. 21 (11-12) (2019)
Lee McGuigan, Vincent Manzerolle
"All the world's a shopping cart": Theorizing the political economy of ubiquitous media and markets. New Media Soc. 17 (11) (2015)