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Latifa Mednini
ORCID
Publication Activity (10 Years)
Years Active: 2022-2023
Publications (10 Years): 2
Top Topics
Community Detection
Customer Service
Case Based Reasoning
Brand Image
Top Venues
ICDEc
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Publications
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Latifa Mednini
,
Imen Charfi Ben Hmida
Antecedents and Outcomes of Brand Hate: A Case of Anti-brand Community.
ICDEc
(2023)
Latifa Mednini
,
Mouna Damak Turki
What Leads Customer to Create and Participate in Anti-brand Community: A Netnographic Approach.
ICDEc
(2022)