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Kangni Ye
Publication Activity (10 Years)
Years Active: 2021-2021
Publications (10 Years): 1
Top Topics
Empirical Studies
Brand Image
Top Venues
ICIBE
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Publications
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Yu He
,
Kangni Ye
A Study on Relationships among Promotion Activities, Brand Image and Brand Extension Loyalty: A Case Study of Evergrande Spring.
ICIBE
(2021)