Kai Chao Zhang

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

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Marketing Campaigns

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Publications

Mian Yan, Alex Pak Ki Kwok, Alan Hoi Shou Chan, Yu Sheng Zhuang, Kang Wen, Kai Chao Zhang
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers' buying impulse. Internet Res. 33 (4) (2023)