Johanna Sophie Kumpf

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Positive And Negative

Artificial Intelligence

Top Venues

Publications

Patrick Weber, Maximilian Lowin, Johanna Sophie Kumpf
How Negative Comments Shape Source Credibility and Purchase Intention in Influencer Marketing. PACIS (2024)