Joe Choon Yean Chai

Publication Activity (10 Years)

Years Active: 2013-2013
Publications (10 Years): 0

Top Topics

Consumer Behavior

Innovation Diffusion

Top Venues

Int. J. Inf. Syst. Soc. Chang.

Publications

Francisco Chia Cua, Steve Reames, Joe Choon Yean Chai
Relationships in Technological Processes: Finding the Common Ground between Diffusion of Innovations and Relationship Marketing Theories - A Case Study. Int. J. Inf. Syst. Soc. Chang. 4 (2) (2013)