Isna Ayu Safitri

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Product Quality

Customer Satisfaction

Purchase Decision

Online Shopping

Top Venues

Int. J. Bus. Process. Integr. Manag.

Publications

Anik Lestari, Isna Ayu Safitri
The influences of product quality and brand expansion toward consumers' purchase decision of liquid Tolak Angin products (a study on customers' behaviours in K-24 pharmacies in East Surabaya). Int. J. Bus. Process. Integr. Manag. 11 (1) (2022)