Isabella M. Cunningham

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Maximum Likelihood

Purchase Behavior

Online Shopping

Top Venues

Int. J. Appl. Decis. Sci.

Publications

Robert A. Peterson, Isabella M. Cunningham, Jeffrey A. Peterson
Measuring source, affiliation, and permission likelihood of consumer confusion in trademark infringement litigation. Int. J. Appl. Decis. Sci. 17 (2) (2024)