Hela Chebbi

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

Top Topics

Workflow Technology

Marketing Campaigns

Inter Organizational

Top Venues

Bus. Process. Manag. J.

Publications

Michael Christofi, Alkis Thrassou, Hela Chebbi, Zafar U. Ahmed, Balakrishna Grandhi, Lea Iaia
CRM campaigns with choice for enhanced business process performance: The collectivist customers' collaborative role for positive word-of-mouth. Bus. Process. Manag. J. 26 (5) (2020)