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Heather Kennedy
Publication Activity (10 Years)
Years Active: 2019-2019
Publications (10 Years): 1
Top Topics
Decision Trees
Training Data
Pattern Recognition
Video Sequences
Top Venues
ICIS
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Publications
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Siddharth Bhattacharya
,
Heather Kennedy
,
Vinod Venkatraman
,
Daniel C. Funk
How to Advertise? Role of Congruence and Involvement on Multiscreen Consumption.
ICIS
(2019)