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Hannu Kuusela
Publication Activity (10 Years)
Years Active: 2013-2014
Publications (10 Years): 0
Top Topics
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Customer Base
Customer Relationship Management
Marketing Strategies
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J. Syst. Inf. Technol.
Bus. Process. Manag. J.
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Publications
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Hannu Saarijärvi
,
Hannu Kuusela
,
Kari Neilimo
,
Elina Närvänen
Disentangling customer orientation - executive perspective.
Bus. Process. Manag. J.
20 (5) (2014)
Hannu Saarijärvi
,
Heikki Karjaluoto
,
Hannu Kuusela
Extending customer relationship management: from empowering firms to empowering customers.
J. Syst. Inf. Technol.
15 (2) (2013)