Hanchi Ye

Publication Activity (10 Years)

Years Active: 2012-2016
Publications (10 Years): 1

Top Topics

Component Failures

Customer Service

Electronic Word Of Mouth

Consumer Behavior

Top Venues

Publications

Hanchi Ye, Yun Luo
The Research on the Impact of Service Failure Severity on Customer Service Failure Attribution in the Network Shopping. WHICEB (2016)
Hanchi Ye, Siqin Liu, Jie Gong
The Effect of E-WOM Presentation Order on Consumer Attitude: The Moderating Role of E-WOM Sources. WHICEB (2014)
Hanchi Ye, Ying Xu, Huan Lian
Purchasing Motivations Toward Counterfeit Luxury Goods on E-marketplaces. WHICEB (2012)