Hamada Nesya Natalie Kay

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

Fastest Growing

Mobile Advertising

Purchase Behavior

Competitive Market

Top Venues

Telematics Informatics

Publications

Bastiantama Iva Adeline, Hamada Nesya Natalie Kay, Garry Wei-Han Tan, Pei-San Lo, Lee Yen Chaw, Keng-Boon Ooi
A relook at the mobile advertising landscape: What are the new consumer expectations in the retailing industry? Telematics Informatics 79 (2023)