Gözem Güçeri-Ucar

Publication Activity (10 Years)

Years Active: 2013-2013
Publications (10 Years): 0

Top Topics

Mobile Advertising

Hidden Markov Models

Top Venues

J. Electron. Commer. Organ.

Publications

Gözem Güçeri-Ucar
Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence. J. Electron. Commer. Organ. 11 (4) (2013)