Gerhard R. Plaschka

Publication Activity (10 Years)

Years Active: 2006-2008
Publications (10 Years): 0

Publications

Rohit Verma, Gerhard R. Plaschka, Brian Hanlon, Ashley Livingston, Karl Kalcher
Predicting customer choice in services using discrete choice analysis. IBM Syst. J. 47 (1) (2008)
Sali Li, Anoop Madhok, Gerhard R. Plaschka, Rohit Verma
Supplier-Switching Inertia and Competitive Asymmetry: A Demand-Side Perspective. Decis. Sci. 37 (4) (2006)