Farrah Arif

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 2

Top Topics

Shopping Behavior

Marketing Campaigns

Information Goods

Top Venues

Int. J. Online Mark.

Int. J. Inf. Syst. Chang. Manag.

Publications

Kamelia Shahid, Qing Yang, Abdul Waheed, Farrah Arif
Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love. Int. J. Inf. Syst. Chang. Manag. 13 (2) (2022)
Abdul Waheed, Nargis Afzal, Muhammad Faisal Shahzad, Farrah Arif, Muhammmad Usman, Yasir Rashid
Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era. Int. J. Online Mark. 12 (1) (2022)