Daniel Brylla

Publication Activity (10 Years)

Years Active: 2014-2022
Publications (10 Years): 3

Top Topics

Spatial Configuration

Densely Sampled

Online Environment

Top Venues

Int. J. Electron. Commer.

Electron. Mark.

Publications

Daniel Brylla, Gianfranco Walsh
When Faster Online Delivery Backfires: Examining the Negative Consequences of Split Deliveries. Int. J. Electron. Commer. 26 (4) (2022)
Daniel Brylla, Gianfranco Walsh
Scene Sells: Why Spatial Backgrounds Outperform Isolated Product Depictions Online. Int. J. Electron. Commer. 24 (4) (2020)
Gianfranco Walsh, Daniel Brylla
Do product returns hurt relational outcomes? some evidence from online retailing. Electron. Mark. 27 (4) (2017)
Sascha Steinmann, Thomas Kilian, Daniel Brylla
Experiencing Products Virtually: The Role of Vividness and Interactivity in Influencing Mental Imagery and User Reactions. ICIS (2014)