Chun-Yu Hsiung

Publication Activity (10 Years)

Years Active: 2017-2018
Publications (10 Years): 2

Top Topics

Online Shopping

Consumer Behavior

Product Quality

Top Venues

Publications

Ya-Ling Wu, Chun-Yu Hsiung
Understanding Online Produce Cue Effects on Consumer Behavior: Evidence from EEG Data. AMCIS (2018)
Ya-Ling Wu, Ying-Wei Shih, Chun-Yu Hsiung
Understanding Online Impulsive Purchase Intention: The Role of Extrinsic Product Cues. AMCIS (2017)